Fresh out of college and ready to take on the first steps of my career, I stumbled upon the A/E/C industry. With a marketing background of social media management, blog writing, and advertising campaigns, I quickly learned that marketing in this industry can mean many things. It can mean social media management, blog writing, and... Continue Reading →
Member Spotlight: Rose Batignani
Marketing Coordinator at Williams Company What year did you become an SMPS member? 2006 Do you currently hold a board or committee position? Currently, I do not hold any board positions. I have held board positions in the past and I loved the experience. I have made some great connections with fellow SMPS board members... Continue Reading →
Span and Split Columns
So you’re working with a multi-column layout and it’s wreaking havoc on your flow. Your 30-pt header font flows across three rows of text, and your bulleted text doesn’t fit quite as nicely on the page as you would like. What are you to do? Span Columns Working with multiple columns does not mean every... Continue Reading →
Drop Caps: An Artistic Touch to Your Text Heavy Layout
Creating a drop cap is a quick and simple way to create a huge impact in an InDesign layout. These enlarged letters at the start of paragraphs add a distinctive embellishment to otherwise text-heavy pages. To create a standard drop cap, simply drop your Type Tool cursor into the paragraph in which you’d like to... Continue Reading →
Member Spotlight: Leah Lilly
Marketing Pursuit Manager at Dewberry What year did you become an SMPS member? 2018 Do you currently hold a board or committee position? Yes, I am a member of the Transportation Planning Committee for the 2019 SMPS Transportation Event What do you help with on your committee and why do you suggest someone to be involved with... Continue Reading →
Adobe CC Shortcuts for Mac and PC
Want to reduce the amount of time working in InDesign? Keyboard shortcuts are the answer! Below is a cheat sheet of the Adobe CC keyboard shortcuts for a Mac and PC.
Member Spotlight: Sheri Kiddoo
Marketing and Business Development at WCCI - Willis Construction Consulting, Inc. What year did you become an SMPS member? 2018 Do you currently hold a board or committee position? Director of Programs If Yes, what do you help with on your committee and why do you suggest someone to be involved with one? I believe that jumping right... Continue Reading →
Member Spotlight: Abigail Tanner
Marketing Manager at HKS What year did you become an SMPS member? 2018 How would you describe your role/job? I would describe my role as overcoming creative challenges. Whether it is weaving together writing, figuring out how to fit a whole proposal into 10 pages with 12 point font (and still make it look good!) or managing... Continue Reading →
Take the Stress Out of Networking
Networking is an essential skill for all kinds of social settings whether attending company events, client gatherings, SMPS socials, church get-togethers, or neighborhood block parties. Some people love getting out to all the parties and social activities, but, for others, the mere thought leads to anxiety and stress. Luckily for anyone looking to hone their... Continue Reading →
Measurable Performance Goals for A/E/C Marketers
Thank you to Lindsay Diven, CPSM for writing this great blog, and allowing us to share it! No matter what size firm you work at, chances are you have to identify performance goals for yourself or your employees. We all know that our goals should be SMART – Specific, Measurable, Attainable, Realistic and Timebound. However,... Continue Reading →
Why You Should Customize Your Workspace in InDesign
When you are working daily in InDesign, you typically use the same tools over and over. Setting up your workspace will save you time by making all your go-to tools easily accessible. But how do you do that? First, open up InDesign without a document. Open the app and click on the word "Start" on... Continue Reading →
Member Spotlight (Student Edition): Lindsay Owens
What year did you become an SMPS member? 2017 Do you currently hold a board or committee position? Student Chapter President How would you describe your role/job? I am responsible for leading the next generation of marketers and business professionals into A/E/C at the University of Central Florida. I lead a team of other business students... Continue Reading →