Content Marketing is the New Branding

With the rise of user-generated content, as marketers, we now try to convince customers and prospects to generate content about our brands. In other words, to talk about us. To create a Volvo-like experience where the meaning of our brand comes from how others perceive us. Google’s CEO, Eric Schmidt, is now famous for having said,

“Every two days now we create as much information as we did from the dawn of civilization up until 2003.”

Here are 7 Content Marketing Links You Can Use (via Copyblogger).

1. Where to Place Your Calls to Action – You know that old, unquestioned advice that you must place your important calls to action on your website above “the fold”? Well … think again. Mr. Tennant publishes a couple tests that may reveal otherwise. More accurately, they reveal that you need to Always Be Testing.

2. How to Type Faster on the iPhone – I’ll admit it, if I could get away with using the iPhone as my primary computer, I’d do it. I’m actually almost there, but for a few little details (again, I call to all iOS developers for a beautiful, record-to-publish podcasting app). Anyway, whether you’re gonna go my way here or not, we’re typing a lot on these little machines now, and it’s only going to get worse (or better). Here’s a little-known native function on the iPhone to help you get those mobile words-per-minute up.

3. John Gruber on Charlie Rose – This short segment from Charlie Rose covers the release of the iPhone 5. Whatever. What struck me were the guests invited to sit at that legendary table. On Charlie’s left was David Pogue, technology writer for The New York Times for the last twelve years. On his right, John Gruber, proprietor and sole contributor to his own 10-years-old site Daring Fireball. Mr. Gruber has come to prominence in recent years, covering Apple and technology in varying formats on his site. This appearance is yet another example of what’s becoming a long line of mainstream respect for his completely independent work. The point: Much is now possible for the person willing to consistently create and distribute well-crafted and useful content to an audience, over a long period of time, on a site he owns. Well done, Mr. Gruber.

4. Need Some Inspiration? Here’s 450 Free Audiobooks – You may not have enough years left to get to them all, but you can certainly start your walk down to The Crossroads right now. My grandfather would not have believed that this kind of resource could ever be so accessible, can you? What will you do with it?

5. Guy Kawasaki: Google+ is the Macintosh of Social Networks – Despite the PR whipping Google+ takes on a regular basis, it continues to steamroll along, growing in both numbers and overall importance to your content goals. Mr Kawasaki wrote a book about the social network, comparing it to that other little laughed-at product he evangelized all those storied years ago … the Macintosh computer.

6. The Definitive Guide to Starting a Profitable Email Newsletter – Mr. Juntilla has written an article that delivers on the headline. If you’re looking to get started with an email newsletter (and yes, you should), he answers most of the very first operational questions and issues you’ll come up against.

7. The Best Way to Learn Marketing – Not much to add here, because Mr. Godin does not bloviate. Just go ahead and click that link up there for some of the best (general) marketing advice you’ll ever get …


Member Spotlight: Laura Barbero-Buffa

Laura-Barbero-BuffaLaura Barbero-Buffa has seven years of experience in structural engineering and parking consulting. Her areas of expertise include structural analysis, design, project management, and construction administration, as well as parking functional design, equipment specifications, wayfinding and signage, and financial feasibility of parking projects. Laura’s key strengths and expertise project management skills that allow for coordination of large team effort of sub consultants to deliver quality design solutions that meet budget and schedule, technology solutions for collection of revenue and violation enforcement for large municipal operations, understanding of dynamics of parking studies in areas of supply and demand, allocation, and operational use for public parking in the areas of hospital, retail and municipal facilities, and in-depth knowledge of structural systems for parking facilities that allow for flexibility in functional design, initial construction savings and long term durability. Laura received her Bachelor’s and Master’s Degrees in Civil and Environmental Engineering from the Georgia Institute of Technology (Georgia Tech).

BASE Consultants, P.A. is a highly-qualified minority and woman owned structural engineering and parking consulting firm with the experience of a large corporation and the accessibility and responsiveness of a smaller firm. The firm specializes in services for architectural, transportation, environmental, recreational, municipal and educational facilities. BASE Consultants’ goal is to provide professional services to its clients through technical excellence and innovation from concept planning through completion, with a highly skilled professional team working together using common sense and practical experience.

“What I love most about SMPS is the diversity of the membership and the programs. There is really something for everyone!”

Members get valuable advice from senior marketers

SMPS Central Florida kicked off its new members-only Group Therapy Sessions this month at Downtown Credo. The session was attended by those new to the industry as well as senior marketers. The group worked together to offer suggestions, solutions and advice for their career and personal professional development. The casual coffee setting allowed for an open dialogue and idea sharing. Some of the topics discussed at this month’s Group Therapy Session included:

  • Explaining design concepts to technical staff
  • Effectively running red team/review meetings
  • Importance of internal marketing advocates
  • Organizing marketing meetings that are engaging for technical staff
  • Cross selling
  • Key metrics every marketer must track

If this information sounds useful in your career development or you have burning questions/concerns that you would like to ask an industry veteran, join us at the next Group Therapy Session. It is scheduled for Thursday, October 4, 2012 from 8:00 to 9:00 a.m. at the Panera Bread in Altamonte Springs. It is free to members to attend. Click here to register.

This members-only event is just one of the benefits of becoming a member of the SMPS Central Florida Chapter. To find out more information about membership please contact Lindsay Diven, director of membership, at or 407.376.3802.

We hope to see you at the next Group Therapy Session!

New and Improved: Marketing Mechanics Workshops

Do you rely on others or think “If I only had the right tools to do it myself?” Have you tirelessly searched the internet looking for new ways to build your skill set? If this is you, then come join us at the Marketing Mechanics Workshops, where we can provide the tools you need to drive your career!

The SMPS Central Florida Chapter has revamped the Coordinators Club programs over the past few years and feel it’s time to update and rebrand these events. The Marketing Mechanics Workshops will provide useful tools for all professionals in the industry from entry-level coordinators to senior level marketing managers and even technical staff. Our goal is to bring together professionals in the community in a learning atmosphere to educate, relate and collaborate.

At SMPS, we understand that your skills, knowledge and experience make you successful in your career and we are dedicated to providing hands-on educational workshops to build your skills and keep you abreast of emerging trends and complex topics within the marketing industry.

As the Marketing Mechanics Workshops kick off this year, we want to give you new tools to help make a difference in your career.

WHEN: Bi-Monthly (11:30 AM – 1:00 PM)
WHERE: Various locations throughout Central Florida
COST: FREE to members; $25 for non-members
*Earn CEUs at Marketing Mechanics Workshops

Don’t miss out on the first event on October 6. Click here to Register