With the rise of user-generated content, as marketers, we now try to convince customers and prospects to generate content about our brands. In other words, to talk about us. To create a Volvo-like experience where the meaning of our brand comes from how others perceive us. Google’s CEO, Eric Schmidt, is now famous for having said,... Continue Reading →
Laura Barbero-Buffa has seven years of experience in structural engineering and parking consulting. Her areas of expertise include structural analysis, design, project management, and construction administration, as well as parking functional design, equipment specifications, wayfinding and signage, and financial feasibility of parking projects. Laura’s key strengths and expertise project management skills that allow for coordination... Continue Reading →
SMPS Central Florida kicked off its new members-only Group Therapy Sessions this month at Downtown Credo. The session was attended by those new to the industry as well as senior marketers. The group worked together to offer suggestions, solutions and advice for their career and personal professional development. The casual coffee setting allowed for an... Continue Reading →
We have so many exciting events coming to you this year that we wanted to make sure you don't miss out. Check out our new events calendar with more information about specific tools and topics we will cover. This is going to be a great year!
Do you rely on others or think “If I only had the right tools to do it myself?” Have you tirelessly searched the internet looking for new ways to build your skill set? If this is you, then come join us at the Marketing Mechanics Workshops, where we can provide the tools you need to drive your career! The SMPS... Continue Reading →