The first Marketing Mechanics workshop of the year was a great opportunity for many to learn about new ways to manage time and prioritize. Guest speaker, LuAnne Dunn from Done With Clutter, gave insight into many topics that will help the attendees be more productive and organized in their professional and personal lives. In case you missed it, some of the topics included:
Planning Leads to Productivity
- Try to fill your calendar with the most important things first
- Remove all distractions
- Plan backwards
- Helpful planning tools
- Having a strong support system
- Cultivate relationships
- Following experts on social media sites
- Multi-tasking is a myth!
- Streamline processes
- Your more effective and efficient all around when stress levels are low
- Plan for relaxation time
Attendees of this Marketing Mechanics workshop received a full executive summary, but all SMPS members have access to the recap as well.
Katie Brancheau is relatively new to the A/E/C industry. She graduated from the University of Florida in May 2010 with a bachelor of science in marketing. She spent a year and a half working at Universal Orlando® Resort on the Trade Marketing and Sales Programs team implementing marketing plans across various sales channels. In January 2012, she started at The Lane Construction Corporation as a marketing coordinator. At Lane, Katie supports the Business Development and Project Pursuit Processes with a focus on Design-Build and other Alternative Delivery Projects. She coordinates with Lane’s Design Partners throughout the proposal process and maintains the database of Resumes and Project Information for the Southeast Region. Katie recently joined SMPS and serves on the Marketing Mechanics committee.
One of America’s premier heavy civil contractors, The Lane Construction Corporation is the preferred partner to connect and improve the communities and world in which we live. Founded by railroad engineer John S. Lane in 1890, Lane constructs quality highways, bridges, locks, dams, and mass transit and airport systems in 20 states. Lane and its 11 affiliates also produce bituminous and precast concrete, and mine aggregates at 70 plants and 12 quarries throughout New England, the Mid-Atlantic region, and the Southeast and South Central United States. For over 120 years, The Lane Construction Corporation has never failed to complete a contract. Lane and partners are currently constructing one of the largest public-private partnership (P3) project in the United States, the 495 Express Lanes valued at $1.5 billion. Lane recently completed the repaving of Daytona International Speedway® in 2010.
“Being new to the A/E/C industry, what I love most about SMPS is being able to network and learn from people in all phases of their careers.”
All levels of public and private sectors are now recognizing the power in creating Design/Build and P3 Partnerships for infrastructure development, construction delivery and economic competitiveness. Join SMPS Central Florida on Oct. 23 as we present a diverse roundtable of guests that will provide face-to-face client interaction to get breaking news on upcoming projects and dive deeply into the legal and financial issues surrounding Alternative Project Delivery.
Just to give you a little taste of what is to come, check out a short Q&A with one the upcoming program’s speakers: David Hobbs, Director of Facilities, Planning and Construction, Seminole State College.
Q: What are some of the major benefits of P3 as related to higher education?
A: Benefits of P3 to higher education is that it often provides a working laboratory for students to learn in. Similarly it provides a pipeline of new talent for partners to recruit as students emerge from related programs and join the workforce with direct working knowledge of the companies involved in the partnership.
Q: Have you seen an increase or decrease in this type of project delivery recently, and what do envision for the next 5-10 years?
A: In today’s economy higher education must do more with less and find creative partnerships to fund new endeavors. P3 partnerships in higher education are increasing nationally and will continue to do so for the foreseeable future.
David Hobbs has been the Director of Facilities, Planning and Construction at Seminole State College since August 2012. Prior to his work at Seminole State College he spent 5 years as the Assistant Director of Contracts at Compliance at Portland State University with responsibilities of design and construction contracting, environmental health and safety, custodial services, grounds and landscaping, and operational sustainability. David spent the previous 7 years in the University of California system, 4 years as the Director of Administrative Services and Contract Management at the University of California, Merced; the first research campus to be built in the United States during this century, and the remainder of that time in the Architects and Engineers Department at the University of California, Davis. As a contracting officer, David has managed a design and construction contract portfolio of over $1 billion. He has been involved in a variety of Public/Public and Public/Private Partnerships throughout his career. David has a Bachelor’s Degree in Anthropology and History from the University of Colorado, and a Master’s Degree and ABD in Anthropology from Southern Illinois University.
At most companies, one of the hottest topics over the past few years, and probably for years to come, is social media. Those of us in the AEC industry know that the majority have not been early adopters of this, and are slowly starting to bridge the gap. While some firms jumped on the wagon, others are still trying to explain the benefits of social media for branding and marketing to the leaders of their firms.
Let us know your thoughts…