Business Development for the AEC Industry

We recently stumbled upon this blog post on Carol’s Construction Technology Blog: Business Development for Construction and the AEC Industry and wanted to pass along some key information from her post, thanks Carol Hagen!

“Business Development in construction is successful when approached as a long term strategy. With all the social networks exploding many have suggested that LinkedIn is all you need for Business to Business. What I’ve found is that business development requires networking in person and that many conversations can begin or be nurtured on-line in social media. I’ve added extensions to browsers, applications to social networking sites and plugins to email to help the business nurturing process. Here are some of my favorites:

Xobni – A plugin for Outlook (and soon Gmail) that indexes your email and makes it easy to identify the social networks your contacts use. If you have an IT department, you’ll need to have your administrator to OK this.

Rapportive – A gmail add-on that automatically finds the social profile of the email sender.

WhoWorks.At – a Google Chrome (browser) extension that lets you see your LinkedIn connections while browsing a website. This is new but has huge potential once LinkedIn add a company API

Tweets – found in the LinkedIn application directory that shows you what connections use Twitter and provides updates from those you follow on Twitter inside LinkedIn. Great listening tool for business connection nurturing.

Signals – from LinkedInLabs.com that aggregates all the Tweets in your network and across an industry. Search for Construction and filter on a geographic area to see the Buzz of what’s being said.

LinkedIn Today – aggregates news feeds from many sources and serves a snippet of hot topics. You’ve probably noticed this just below your status when checking your connection updates. Construction specific if you use the filter.”

Interested in learning more about Business Development and the role of marketers? Be sure to come to the next Marketing Mechanics on Jan. 15. Click HERE to register (free to members, $25 for non-members)

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Advance Your Career with a CPSM Scholarship

Remember our post a few weeks ago which explained about the certification for marketing professionals (if not read it here)? Well, if you are interested in advancing your career and are thinking about pursuing this certification, then you are in luck!

The SMPS Central Florida Chapter is excited to announce that we are now accepting applications for our annual CPSM (Certified Professional Services Marketer) Scholarship!

The chosen recipient will receive a $525 cash scholarship to cover all required application and exam fees.

The deadline to apply with your completed application and 500-word essay is January 25, 2013

What are the Qualifications?

  • Meet CPSM National Eligibility Requirements (www.smps.org/Certification/Apply/)
  • SMPS member (1-year minimum) with participation on the board or committee
  • Must participate in chapter study group sessions
  • Must take the CPSM exam within three months of last study group session
  • Candidate can only apply if their employer will not reimburse exam fees

Forms and application details available at http://smpscentralflorida.org/downloads/cpsm_scholarship_application.pdf

To learn more about the CPSM program, domains of practice, certification qualifications, And the certification process, visit www.smps.org/Certification, or contact Micaela Riseling, CPSM, Co-Director of Education for SMPS Central Florida, at mar@rlfae.com for additional details.

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Member Spotlight: Bonnie Temple

Temple_Bonnie2.Bonnie Temple, CPSM has been in the design and construction industry for over 16 years providing marketing, communications, and business strategy services throughout the United States. Her career has taken her to many destinations but she is proud to call Central Florida her home. She returned to the area in 2011 and was hired on by AVCON, INC. and in January, 2012, was named Marketing Manager. Bonnie is responsible for the corporate marketing efforts of this full-service engineering and planning firm that regionally focuses on the southeastern United States. Market sector concentrations include aviation, transportation, site development, commercial, institutional, municipal, and military/department of defense to name a few. Specializing in marketing strategy and research, she provides her principals with the support to position the firm, utilizing a targeted approach to winning new work. Bonnie has been active with SMPS for many years, serving on numerous committees and on the Board for both Colorado and Central Florida chapters. She obtained a Certified Professional Services Marketer designation in 2005 and is currently taking online courses at Liberty University, the nation’s largest Christian college.

“SMPS has played an important role in my career from the start; becoming active in the networking events, educational sessions, and programs was key to getting the most out of the organization. Through that, I came to know some of the most talented and highly respected professionals in our industry. These mentors never hesitated to share their knowledge with me – that’s what SMPS is all about.”

AVCON, INC.
Founded in 1988, AVCON is a full-service engineering and planning firm, serving all segments of the airport, transportation and development industries. The firm prides itself on solution-driven services to our customers and is focused on providing excellent quality of work. Expert professionals provide civil, mechanical, electrical, plumbing, fire protection, structural engineering and planning services throughout the Southeastern United States. Although AVCON’s origin is firmly rooted in aviation, the firm now serves a full array of clients in the public and private sectors. AVCON’s mission is to provide individual attention and excellence of service to our clients.