Build Business Recap: Trends in Sports Design

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Didn’t have the opportunity to attend Build Business in Philadelphia this year? Do not fear, SMPS CF is here! We are providing you with a Build Business teach back series from our board member’s most valuable sessions.

Trends in Sports Design:  It’s all About the Experience

Moderator: 

  • Kevin Lewis, Sports Practice Director, Henderson Engineers

Panelists:

  • Logan Gerken, Director of Project Development for Sports Group,
    Mortenson Construction
  • Mike Haramia, Sports Practice Leader, Henderson Engineers
  • Ryan Sickman, Director of Sports, Gensler
  • Norman Vosschulte, Director of Guest Experience, Philadelphia Eagles

Trends:

  • Displacement ventilation to provide fan comfort – even in open air stadiums, providing heated/cooled air to create thermal comfort
  • Medical inclusivity – example Mayo sports clinic in Timberwolves stadium
  • Mixed use development – build around stadiums to help create destination, as well as help offset stadium construction costs
  • Greater use of public/private partnerships
  • College level facilities getting more sophisticated, on level with professional teams
  • Use of augmented reality to help owners ‘see’ stadium, help raise donor funds for construction

Interesting Stories Shared:

Gentler – Showed an amazing video rendering of what they proposed for the Washington Wizards stadium at their interview. They were the only DC firm that made the shortlist, thought they were very well positioned to win, so invested in technology to show their concepts.  Lost the project to a Detroit firm – didn’t pay enough attention to the chemistry with the owner and what they wanted, instead got caught up in technology and what Gensler wanted to show.

Gensler again – Texas A & M realized that current students aren’t as engaged with the home football games as traditionally and wanted to understand why. They thought it had to do with the limited bandwidth in the stadium and were getting ready to invest in significant technology improvements to the stadium to draw the students back. Gensler did a pro bono study to help understand why – several team members spent two home game weekends in Austin and during the football games covered Austin to find where the students were and asked a lot of questions. Turned out technology had little to do with the problem. Student complaints were that the student ticket policy was bad, the food and alcohol situation didn’t meet their expectations, that Austin has great music almost every weekend and if you go to the game, you miss the live music. The school solved several of these by awarding student tickets differently, allowing students to sit in more than one section of the stadium, creating a student only tailgate area with food trucks (and wrist bands for those old enough to drink), decreased the number of ads that run during the game and replaced them with live video streams from various music venues around Austin, simulcast some music events and also made some improvements to the Wi-Fi – result was that without spending nearly as much money as they thought they needed to, students came back to the games.

Philly Eagles – how they select design/construction partners – unique in public as City owns the stadium, but looks for relationship, chemistry, understanding of the issues and expects educated questions from their partners.

– Cheryl A. Maze
Principal / Corporate Marketing &
Business Development Manager
TLC Engineering for Architecture

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