Marketing Coordinator at Energy Air, Inc.
SMPS Member since: 2016
SMPS Committee: Programs
How would you describe your role/job? At Energy Air, my role is varied and very flexible. The responsibilities of a marketing professional for a subcontractor vary somewhat from that of my general contractor counterparts. Developing marketing collateral, bid packages, calendar management, and lots and lots of one-off projects make up my work. For me, the focus is on managing the input from several departments and synthesizing everything into a coherent and structured presentation.
What have been the challenges and rewards of your career? The biggest challenge is being the single point of contact for Energy Air with our member associations, advertising outlets, merchandise providers, and clients. However, it is also extremely rewarding because my team allows me the flexibility to get involved in these pursuits and establish myself as a fixture with our company.
What has been your most meaningful or interesting project? It’s more nostalgic than anything else, but I treasure my first EIC awards submission. I was brand new to the A/E/C industry and it was my very first project I did for Energy Air. The pedigree established by my predecessor was one that added plenty of additional pressure. However, I did what I always do – I say “yes”, do my best, and forget the rest. Winning the Marketing Award of Excellence in my very first attempt was precisely the confidence boost I needed to dive deeper into my work. It still motivates me to take on new challenges within my role today.
How has membership in SMPS helped you to advance your firm or your career?
I can easily say that my involvement with SMPS has been singularly meaningful in my career advancement. In my short time with Energy Air and SMPS, I have learned countless skills, tricks, terms, and strategies to make my work better. From workshops to networking opportunities to a sense of community, SMPS membership has provided plenty.
What’s one thing you’d teach someone in your industry? I recently had a student job shadow me. We went to a committee meeting, looked at projects I’ve worked on, discussed the nuances of the position, and talked about what goals either of us has for this type of work. My biggest piece of advice that I gave her was to participate, not to anticipate. Getting your hands dirty and trying something new, even if it’s beyond your skills and means, can look a lot better than remaining stagnate and comfortable. Usually, coworkers and superiors address these types of failures as great attempts rather than condemnable offenses. So say “yes” to participation.
Which of your personal attributes has made you most successful in your career? I have always been rather personable and easy to talk to. I’m pretty comfortable with talking, and more importantly, listening to others. I enjoy learning and asking questions through conversation and giving pieces of my experience as well.