Member Spotlight: Ritu Sandhu

RSandhuSenior Regional Marketing Manager at Barton Malow Company

Member Since: 2006

How would you describe your role/job?
I oversee marketing for the Carolinas, Georgia and Florida. Marketing at Barton Malow operates like a one-stop resource for all internal and external marketing and communications. Our team is responsible for everything from proposals and presentations to event coordination and social media. We try to be the eyes, ears and voice to ensure that the company puts its best foot forward always.

What have been the challenges and rewards of your career?
I think that the biggest challenge is to make sure that we keep up with the times. The climate of the market has definitely been a steady stream of continuous growth and advancements, and I just want to make sure that we stay ahead of the game at all times.

The rewards are countless. I love what I do and wouldn’t change it for the world. That’s my biggest reward. Equally gratifying is that I get to work with an amazing group of talented individuals that each bring so many wonderful qualities and benefits to our team.

What has been your most meaningful or interesting project?
Two big ones come to mind. The Daytona Speedway Redevelopment, and the Orlando City Soccer Stadium. If I had to pick one, I think it has to be the speedway. The speedway played a significant role in my career for the last 5 ½ years. The pursuit alone was a year of such intense teamwork and dedication. Often, after a project is won, the marketer moves on to the next pursuit and doesn’t stayed involved with construction. For Daytona, I was lucky enough to partner with our operations staff, the client, architects and the media to support the construction through various events, print and television opportunities, award submissions and more.

Some highlights from this project were:

  • Best Groundbreaking of 2014 (instead of your everyday ceremonial dig, we had NASCAR drivers racing CAT front-loaders through an obstacle course with the winner making the first dig in an excavator.)
  • Over 700 million media impressions about the project
  • ABC Project of the Year
  • 22 Project Awards including AGC Build America

How has membership in SMPS helped you to advance your firm or your career?
SMPS has opened up several doors and developed a ton of friendships, to say the least. I joined SMPS during my first industry job at Turner Construction and since that time, I have carried the friendships that I made throughout my entire career. SMPS has also helped us find rockstar employees as well as provided awesome programs with great information and unmatched networking.

What’s one thing you’d teach someone in your industry?
Turn every challenge into a success. And when you do, share your experiences with others. The best way to grow yourself is to teach people what you know. That’s what makes a good leader. Grow others to grow yourself.

What’s one question you always ask a potential employee?
Name as many uses for a brick as you can in one minute.

Your worst habit as a leader?
I can be bribed with twizzlers, wine or anything sparkly and purple.


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