Promotional Marketing Specialist at Proforma
Member Since: 2015
How would you describe your role/job?
I deliver joy to my clients every day by offering tools and resources to boost their existing marketing efforts. Working in the promotional products industry means I get to work with the fun side of marketing – providing a product to make a team member smile, to thank a long-term client or to boost what a company is already doing in the marketing space to better communicate their message.
What have been the challenges and rewards of your career?
My biggest challenge that affected my career was moving to the United States from Guatemala in 2011. I had to learn a new language while I was working to open a new business to support my family. This has also been my biggest reward because it requires me to push my own limits every day and make the best out of my time and tools.
What has been your most meaningful or interesting project?
One of the clients I work with is Prospera, previously HBIF. Prospera helps Hispanic
entrepreneurs start their own business in the United States. I love working with this organization on all of their projects because these people’s stories fall very close to my heart. Prospera provided me with assistance as I was establishing my business, so it’s wonderful to give back to the organization that helped me get my start.
How has membership/relationship with SMPS helped you to advance your firm or your career?
My relationship with SMPS is by far one of the best experiences of my career so far. It’s important for members to become involved, and with involvement comes the loyalty, trust and support of the organization. The directors have been extremely involved with my team, always asking what they can do to help us grow.
What’s one thing you’d teach someone in your industry?
In the promotional products industry, it’s not about the products. It’s about the relationships you build with clients, the service you can provide them and the overall time saved by working with you.
Best lesson from a mentor?
Be careful where you allocate your time. Always try to network with people smarter and more experienced than you, but be careful between Networking and Notworking – there is only one letter difference.
One thing you wish everyone knew about your job?
Promotional products are not tchotchkes or giveaways. They are valuable, useful and desirable products to get in touch with consumers in tangible, useful, creative and meaningful ways. In an ever-increasing digital world, we need a message that focuses attention on the tangible ability of promotional products to touch not only the hands, but also the hearts of consumers.