Business Development for the AEC Industry

We recently stumbled upon this blog post on Carol's Construction Technology Blog: "Business Development for Construction and the AEC Industry" and wanted to pass along some key information from her post, thanks Carol Hagen! "Business Development in construction is successful when approached as a long term strategy. With all the social networks exploding many have...

Social Media Marketing in AEC – A Case Study

At most companies, one of the hottest topics over the past few years, and probably for years to come, is social media. Those of us in the AEC industry know that the majority have not been early adopters of this, and are slowly starting to bridge the gap. While some firms jumped on the wagon,...

Content Marketing is the New Branding

With the rise of user-generated content, as marketers, we now try to convince customers and prospects to generate content about our brands. In other words, to talk about us. To create a Volvo-like experience where the meaning of our brand comes from how others perceive us. Google’s CEO, Eric Schmidt, is now famous for having said,...

A Celebration to Remember

SMPS Central Florida's 30th Anniversary and Awards Celebration was a great success with many industry professionals gathering to celebrate the milestone. Barbara Stiles, president of the 2011-2012 SMPS Central Florida board, started the evening off with a few quick words of appreciation and introduced the first special guest from the SMPS national board, Holly Bolton....

Happy Anniversary to US!

Today is the day! It is time to celebrate our 30th Anniversary. We can't wait to see everyone tonight at our 30th Anniversary Celebration and Awards Ceremony at Dubsdread. We are so excited about the fun things we have planned, especially the awards and giveaways! Here is your opportunity to join in on the fun...

So What Exactly is This Social Media Thing?

Wikipedia defines social media with the following: Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Social media is media for social interaction as a superset beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media has substantially changed the way organizations, communities, and individuals communicate. *...